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AIR FORCE 1 REACT
  • New
Nike
AIR FORCE 1 REACT
$189.99
AIR FORCE 1 '07 ESSENTIAL
  • New
Nike
AIR FORCE 1 '07 ESSENTIAL
$149.99
AIR MAX 2090 WOMENS
  • New
  • Team Choice
Nike
AIR MAX 2090 WOMENS
$199.99
AIR MAX 2090
  • New
Nike
AIR MAX 2090
$199.99
AIR MAX 2090
  • New
Nike
AIR MAX 2090
$199.99
AIR MAX 2090 WOMENS
  • New
Nike
AIR MAX 2090 WOMENS
$199.99
REACT VISION
  • New
Nike
REACT VISION
$179.99
REACT VISION
  • New
Nike
REACT VISION
$179.99
REACT VISION
  • New
Nike
REACT VISION
$179.99
AIR MAX 97
  • Team Choice
Nike
AIR MAX 97
$249.99
AIR MAX 90 WOMENS
  • New
Nike
AIR MAX 90 WOMENS
$169.99
AIR MAX 90 WOMENS
  • New
Nike
AIR MAX 90 WOMENS
$169.99
AIR MAX 97 LX WOMENS
  • New
Nike
AIR MAX 97 LX WOMENS
$249.99
AIR MAX 97 WOMENS
  • New
Nike
AIR MAX 97 WOMENS
$249.99
MX-720-818 WOMENS
  • New
Nike
MX-720-818 WOMENS
$259.99
BLAZER MID '77 VINTAGE
  • New
Nike
BLAZER MID '77 VINTAGE
$139.99
AIR MAX 90
Nike
AIR MAX 90
$169.99
AIR MAX 90
Nike
AIR MAX 90
$169.99
AIR MAX 90 WOMENS
  • Limited
Nike
AIR MAX 90 WOMENS
$169.99
AIR MAX 90 WOMENS
  • Limited
Nike
AIR MAX 90 WOMENS
$169.99
AIR MAX TAILWIND IV
Nike
AIR MAX TAILWIND IV
$229.99
AIR MAX TAILWIND IV
Nike
AIR MAX TAILWIND IV
$229.99
AIR MAX TAILWIND IV
Nike
AIR MAX TAILWIND IV
$229.99
AIR MAX TAILWIND IV WOMENS
Nike
AIR MAX TAILWIND IV WOMENS
$229.99
AIR MAX TAILWIND IV WOMENS
Nike
AIR MAX TAILWIND IV WOMENS
$229.99
AIR MAX TAILWIND IV WOMENS
Nike
AIR MAX TAILWIND IV WOMENS
$229.99
MX-720-818
Nike
MX-720-818
$259.99
MX-720-818
Nike
MX-720-818
$259.99
MX-720-818
Nike
MX-720-818
$259.99
MX-720-818
Nike
MX-720-818
$259.99
AIR MAX 97 QS
Nike
AIR MAX 97 QS
$249.99
AIR MAX 97 QS
  • Exclusive
Nike
AIR MAX 97 QS
$249.99
AIR MAX 97 QS
Nike
AIR MAX 97 QS
$249.99
AIR MAX 97 QS
Nike
AIR MAX 97 QS
$249.99
AIR MAX 97 QS
Nike
AIR MAX 97 QS
$249.99
AIR FORCE 1 GORE-TEX
  • Team Choice
Nike
AIR FORCE 1 GORE-TEX
$229.99
AIR FORCE 1 REACT
Nike
AIR FORCE 1 REACT
$189.99
DROP TYPE HBR
Nike
DROP TYPE HBR
$119.99
DROP TYPE HBR
Nike
DROP TYPE HBR
$119.99
DROP TYPE PREMIUM
  • New
Nike
DROP TYPE PREMIUM
$119.99
AIR MAX 2090 WOMENS
  • New
Nike
AIR MAX 2090 WOMENS
$199.99
AIR FORCE 1 '07
  • New
Nike
AIR FORCE 1 '07
$149.99
AIR FORCE 1
  • Restock
Nike
AIR FORCE 1
$119.99
DAYBREAK TYPE
Nike
DAYBREAK TYPE
$129.99
DAYBREAK WOMENS
Nike
DAYBREAK WOMENS
$139.99
DAYBREAK WOMENS
  • New
Nike
DAYBREAK WOMENS
$139.99
DAYBREAK WOMENS
  • New
Nike
DAYBREAK WOMENS
$139.99
DAYBREAK WOMENS
Nike
DAYBREAK WOMENS
$139.99
DAYBREAK WOMENS
Nike
DAYBREAK WOMENS
$139.99
DAYBREAK WOMENS
Nike
DAYBREAK WOMENS
$139.99
AIR TAILWIND 79
  • Team Choice
Nike
AIR TAILWIND 79
$129.99
AIR TAILWIND 79
Nike
AIR TAILWIND 79
$129.99
AIR TAILWIND 79
Nike
AIR TAILWIND 79
$129.99
AIR TAILWIND 79
Nike
AIR TAILWIND 79
$129.99
AIR MAX 270 REACT
Nike
AIR MAX 270 REACT
$229.99
AIR MAX 270 REACT
Nike
AIR MAX 270 REACT
$229.99
AIR MAX DIA
Nike
AIR MAX DIA
$159.99
AIR MAX 90 WOMENS
Nike
AIR MAX 90 WOMENS
$159.99
AIR MAX 90 WOMENS
  • Limited
Nike
AIR MAX 90 WOMENS
$169.99
AIR MAX 90 WOMENS
Nike
AIR MAX 90 WOMENS
$169.99
AIR MAX VERONA
Nike
AIR MAX VERONA
$169.99
AIR VAPORMAX 360 WOMENS
Nike
AIR VAPORMAX 360 WOMENS
$289.99
AIR VAPORMAX 360 WOMENS
Nike
AIR VAPORMAX 360 WOMENS
$289.99
AIR MAX 97 WOMENS
Nike
AIR MAX 97 WOMENS
$249.99
REACT VISION WOMENS
  • New
Nike
REACT VISION WOMENS
$179.99
VISTA LITE SE WOMENS
  • New
Nike
VISTA LITE SE WOMENS
$159.99
ZOOM X VISTA GRIND
  • New
Nike
ZOOM X VISTA GRIND
$229.99
ZOOM X VISTA GRIND
  • New
Nike
ZOOM X VISTA GRIND
$229.99
ZOOM X VISTA GRIND
Nike
ZOOM X VISTA GRIND
$229.99
ZOOM X VISTA GRIND
Nike
ZOOM X VISTA GRIND
$229.99
AIR MAX TAILWIND IV
Nike
AIR MAX TAILWIND IV
$229.99
AIR MAX 270 REACT
Nike
AIR MAX 270 REACT
$249.99
AIR FORCE 1 '07 LX WOMENS
Nike
AIR FORCE 1 '07 LX WOMENS
$169.99
AIR FORCE 1 LV8 YOUTH
Nike
AIR FORCE 1 LV8 YOUTH
$129.99
AIR FORCE 1 '07 SE PRM WOMENS
Nike
AIR FORCE 1 '07 SE PRM WOMENS
$179.99
AIR MAX 90 WOMENS
Nike
AIR MAX 90 WOMENS
$189.99
AIR MAX 90
Nike
AIR MAX 90
$169.99
AIR MAX 720 WOMENS
Nike
AIR MAX 720 WOMENS
$259.99
P-6000 WOMENS
Nike
P-6000 WOMENS
$149.99
P-6000 WOMENS
Nike
P-6000 WOMENS
$149.99
AQUA RIFT WOMENS
Nike
AQUA RIFT WOMENS
$169.99
BENASSI JDI
Nike
BENASSI JDI
$39.99
BENASSI WOMENS
Nike
BENASSI WOMENS
$39.99
AIR MAX 90 YOUTH
  • New
Nike
AIR MAX 90 YOUTH
$119.99
AIR MAX 90 YOUTH
Nike
AIR MAX 90 YOUTH
$119.99
AIR MAX 97 YOUTH
  • New
Nike
AIR MAX 97 YOUTH
$179.99
AIR MAX TAILWIND IV YOUTH
Nike
AIR MAX TAILWIND IV YOUTH
$169.99
AIR MAX TAILWIND IV YOUTH
  • New
Nike
AIR MAX TAILWIND IV YOUTH
$169.99
AIR MAX TAILWIND IV YOUTH
  • New
Nike
AIR MAX TAILWIND IV YOUTH
$169.99
AIR MAX TAILWIND IV YOUTH
Nike
AIR MAX TAILWIND IV YOUTH
$169.99
REACT PRESTO
Nike
REACT PRESTO
$179.99
AIR STREAK LITE
  • New
Nike
AIR STREAK LITE
$159.99
AIR MAX 270 EXTREME TODDLER
Nike
AIR MAX 270 EXTREME TODDLER
$109.99
REACT PRESTO EXTREME YOUTH
  • New
Nike
REACT PRESTO EXTREME YOUTH
$129.99
REACT PRESTO EXTREME YOUTH
  • New
Nike
REACT PRESTO EXTREME YOUTH
$129.99
AIR MAX 270 REACT YOUTH
  • New
Nike
AIR MAX 270 REACT YOUTH
$159.99
AIR MAX 270 REACT YOUTH
Nike
AIR MAX 270 REACT YOUTH
$169.99
AIR MAX 90 YOUTH
  • Limited
Nike
AIR MAX 90 YOUTH
$119.99
AIR MAX 90 YOUTH
Nike
AIR MAX 90 YOUTH
$119.99
AIR FORCE 1 '07 LV8
Nike
AIR FORCE 1 '07 LV8
$159.99
1 to 100 of 175 product(s)

Nike was first known as Blue Ribbon Sports before rebranding as Nike in 1971. Founded by Phil Knight and Bill Bowerman, the duo started selling imported running shoes out of Knight's car boot - actually being an early distributor for Japanese company Onitsuka Tiger. Now the $30 billion company is ubiquitous in modern sneaker culture, having experienced a monumental shift in popularity from the sporting field to the realms of streetwear and even recently high fashion, thanks to ongoing collaborative efforts and limited edition releases.

Tapping into the creative minds of influencers Sean Wotherspoon, Stash, Futura 2000, Virgil Abloh amongst others, Nike is reinterpreting and reinventing its brand and style. Behind all of this is Nike's iconic catchphrase "Just Do It" and their naming after the Greek goddess of victory. To list all of the Swoosh's achievements and iconic designs would be impossible - Air Max, Air Force, React and Flyknit. None of this would be possible without legendary designers Tinker Hatfield ( Air Max 1 ,Air Max 90, et al), Sergio Lozano (Air Max 95), Christian Tresser (Air Max 97, Spiridon), Bruce Kilgore (Air Force 1) amongst others.

Continuing a never-ending drive for innovation, Air technology remains the forefront of Nike's efforts: Vapormax, Air Max 270 and the latest Air Max 720. NSW also serves as an outlet for the sneakerhead: reissuing OG colourways and silhouettes such as the 90s All Conditions Gear (ACG) line and classic basketball styles in the Vandal and Dunk. It's not just athletes and the fashion forward that Nike caters to - kids are covered with adorable mini-me sneakers and those who wish to lounge can with multiple colours of the Benassi slide. Nike is also for Women, by Women with exclusive models like the Air Max Dia, Air Max Thea and M2K Tekno. Hype DC carries the best range of Sportswear footwear - Afterpay available on all purchases.