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ASICS, now known as ASICS Sportstyle, was founded in 1949 by Kihachiro Onitsuka - the man behind Onitsuka Tiger. An acronym for the Latin phrase "anima sana in corpore sano" meaning "healthy soul in a healthy body", ASICS footwear draws on its rich sports history and either recreates perfect retro editions or appropriates heritage designs for faithful homages.

Enjoying a resurgence in popularity since the 2010s, ASICS wisely continued its reissues of radical lines such as the GEL-Lyte III and GEL-Saga after successful collaborative efforts with KITH's Ronnie Fieg, Hanon, Patta, and Woei amongst others.

New to Hype DC this season: GEL-Kayano, GEL-Bondi amongst others.