New Balance

The perfect blend of function and fashion, giving you the performance technology you need and the style you want. New Balance's revival is in full-effect, as the 'Dad-Shoe' has become the leading staple bridging the gap between function and fashion. The notorious 550, revitalised 2002R and ever-changing 990 silhouettes are perfect for all of your wardrobe needs.

New Balance is objectively the connoisseur's footwear brand. With a proven track record on and off the sporting field, NB is proudly "endorsed by no one". Founded in 1906 by Irish immigrant William J. Riley, New Balance started peddling anatomic arch support inserts to workers spending a lot of time standing. This ethos proved to be the key to success: supportive shoes that worked. Achieving mass appeal through successful, functional shoes, the 574 can be considered the brand's most popular silhouette. This no-nonsense approach to product is evident in the numerical nomenclature, and straightforward technologies such as ABZORB, ENCAP and REVLite. Still, the Boston-based brand continues to redefine style with innovative wardrobe staples like the 9060, essential for all. New Balance is also one of the few athletic footwear brands to still maintain a portion of local manufacturing, also known as the Made collection. Operating out of factories in Flimby, Maine and Massachusetts, these Made In England and Made In USA products represent the pinnacle in sneakers. Lines like the 1500, 990 and others are proudly Made products.