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IWD 2021 INTERVIEW SERIES: BLAIR COOPER

Blair Cooper is the Creative Director of Noise Noise Noise, a studio that reimagines retail spaces and designs immersive and unique shopping experiences that challenge the norm. She’s a true leader in her field and a much-loved part of the Hype DC community.

IWD 2021 INTERVIEW SERIES: ZARAH GARBRAH

IWD 2021 INTERVIEW SERIES: ZARAH GARBRAH

Zarah is a Sydney-based creative whose platform Embrace Your Frizzique works to empower BIPOC to reconnect with their hair. We sat down with Zarah to discuss the challenges she’s faced in 2020, her role models and advice for tomorrow’s female leaders.

IWD 2021 INTERVIEW SERIES: TARA CHANDRA

IWD 2021 INTERVIEW SERIES: TARA CHANDRA

Introducing Tara Chandra, a freelance content creator from Sydney and one of the inspiring women we look up to in the Hype DC community. Learn more about Tara’s female role models and the advice she’d give her 15-year-old self.

IWD 2021 INTERVIEW SERIES: JADE LEUNG

IWD 2021 INTERVIEW SERIES: JADE LEUNG

We speak to stylist Jade Leung about this year’s IWD theme, the challenges she faced in 2020, and what being a leader means to her.

IWD 2021 INTERVIEW SERIES: MONIQUE CULLEN

IWD 2021 INTERVIEW SERIES: MONIQUE CULLEN

Monique Cullen heads up Hype DC store operations across Australia and truly leads by example. Read on to find out what it’s like to work as the National Retail Operations Manager, her female role models, and the best bits about working at Hype DC.

IWD 2021 INTERVIEW SERIES: NAWAL SARI

IWD 2021 INTERVIEW SERIES: NAWAL SARI

Meet Nawal Sari, a digital creative and modest fashion influencer who works to empower underrepresented voices – especially those of women from diverse backgrounds. Read on for our latest chat with Nawal, where we discuss how she’s adapted to a COVID world and her advice for tomorrow’s trailblazers

Nike

Nike "Swoosh Mart" Air Max Pack

Nike Cooks Up the Mouth-watering ‘Swoosh Mart’ Air Max Pack

An adidas Anachronism

An adidas Anachronism

An adidas Anachronism: The ZX 2K BOOST | After BOOSTing the adidas Originals line-up with its squishy ZXience last year, the ZX 2K BOOST returns in a trio of black and red burners. Savvy sole seekers (we’re looking at you) know to go straight to Hype DC for our exclusive and limited stock of these Three Stripes sneakers.

Good Fortune Guaranteed: the adidas UltraBOOST Chinese New Year 2021 Collection

Good Fortune Guaranteed: the adidas UltraBOOST Chinese New Year 2021 Collection

Chinese New Year–themed sneakers have been a celebratory component of adidas’ annual limited-edition releases for almost a decade now and Hype DC will again play host to the CNY collection in 2021.

Throwback to School

Throwback to School

Term 1 is about to kick off again, which gets us thinking about our fondest school memories. This year, we’re celebrating the days of embarrassing moments, debatable hairstyles and awkward school pictures with Throwback to School.

Back to School Essentials

Back to School Essentials

Footwear options for school students sure have evolved over time, and while colour choices may still be limited, that doesn’t mean you can’t enjoy a little self-expression.

On Running is On the Rise

On Running is On the Rise

Born in the Swiss Alps, On Running entered the footwear game in 2010 with one goal: to revolutionise the sensation of running. How? A cushioned landing and a firm take-off. This vision, and the subsequent development of their revolutionary CloudTec® cushioning, has earnt On Running a loyal legion of fans, with over seven million people in over 55 countries now running on ‘Clouds’.