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Dream Big with the PUMA Cruise Rider

The PUMA Cruise Rider arrives just in time to complete your summer wardrobe. Spotted on supermodel Winnie Harlow and perfect to flex along the streets and in your feed.

Style Edit: The Essentials

Style Edit: The Essentials

This month, we’ve gone back to basics and photographed an edit of the sneakers every wardrobe needs – and how to wear them five different ways.

Meet Veja’s co-founder Sébastien Kopp

Meet Veja’s co-founder Sébastien Kopp

Veja was founded in 2003 and began life as a small French startup, with a strong social conscience and big plans to change the sneaker industry. Fast forward almost two decades, and Veja has amassed a cult following and is one of the world’s most in-demand footwear brands. We caught up with co-founder Sébastien Kopp to find out more about Veja’s beginnings, his thoughts on sustainable production and what eco-friendly innovation he’s embracing in upcoming collections.

A Sit Down With My Wife & Kicks

A Sit Down With My Wife & Kicks

Adrian Daniel is the Auckland-based content creator behind the popular Instagram account My Wife & Kicks. He’s a self-taught photographer and sneaker enthusiast, whose full-time gig is working as a Pastor. We sat down with Adrian to chat New Zealand sneaker culture, how he’s honed his photography over time and why he loves collecting New Balance.

Meet the Hype Girls of 2020

Meet the Hype Girls of 2020

This season, we handpicked nine inspiring women to feature in our Hype Girl campaign.

Hype Girl: Danika

Hype Girl: Danika

Danika is a Sydney-based model, photography enthusiast, style muse and one of this year’s handpicked Hype Girls

Hype Girl: Arianne

Hype Girl: Arianne

Arianne Witt is a multidisciplinary creative who works under the moniker of Lola Jagger. She’s also one of the nine inspiring and unique women who feature in our Hype Girl campaign.

Hype Girl: Yen

Hype Girl: Yen

Yen Hoang is an uber-talented Sydney-based makeup artist and a big believer in self-love and self-care.

Hype Girl: Wenuri

Hype Girl: Wenuri

Wenuri is a student, promoter and all ‘round cool girl who stars in our current campaign. She knows what it means to be a Hype Gir

Hype Girl: Eloise

Hype Girl: Eloise

Eloise Dannoun is a Sydney-based Hype DC team member and embodies the true spirit of a Hype Girl.

Hype Girl: Asia

Hype Girl: Asia

Meet Asia Carino. She a multi-faceted creative and one of nine handpicked Hype Girls who star in our new campaign.

Hype Girl: Nawal

Hype Girl: Nawal

Nawal Sari is a true trailblazer in the world of modest fashion and everything a Hype Girl should be