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San Clemente-based sock and underwear brand Stance was founded in 2009 after recognising a gap in the fashion and sports industries: good quality, attractive socks. Growing exponentially in designs since then, Stance is sold in over 40 countries worldwide and Hype DC is Australia's local stockist. Embracing their mantra of "The Uncommon Thread", Stance socks enable wearers to realise their true identities and express themselves in ways previously unknown.