The North Face® legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighbourhood in 1966 when two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. Through the 1960s, The North Face brand cherished a following amongst avid outdoor athletes and sponsored expeditions to some of the most far-flung corners of the globe. More than 40 years after its humble beginnings, The North Face delivers an extensive line of performance apparel, equipment, and footwear, pushing the boundaries of innovation so that you can push the boundaries of exploration. Never Stop Exploring™. Shop apparel from the North Face in Australia at Hype DC today.