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After travelling to Japan, Eddie Cruz and his partner James Bond were overwhelmed by the market and fashion culture. Thus, they came to a consensus to build a dedicated sneaker shop carrying high scale and exclusive sneakers from Japan to the US. Undefeated was created based on the sports culture from an urban perspective. After collaborating with Nike, Adidas, Converse, Puma and New Balance, Undefeated started its own apparel design collection lines taking influences from street and military culture, promoting inspirational lifestyles. Shop the latest Undefeated clothing range at Hype DC today.